Online panels
Motivaction has a variety of representative Internet panels at its disposal. Our studies allow the gathering of millions of variables on a weekly basis. This data offers a rich source for data analysis. Research data are gathered and stored in our Oracle database in such a way that performing back-data analysis and comparisons can be easily and quickly carried out.
StemPunt.nl
The StemPunt.nl panel is a modern tool for the online gathering of information from and about the Dutch population between the ages of 15 and 70. Via this panel, you can learn more about what motivates consumers, enabling you to identify your opportunities.
Through the Internet, over 66,000 people (reference date August 2011) give their opinions on:
- Products and services from companies
- The work of government institutions
- Social issues, such as the environment, distribution of income and politics
26 ESOMAR questions & answers (PDF)
StemPunt Factsheet (PDF)
Random samples in online panels (PDF)
Mixxit
Consisting of 3,800 New Dutch (reference date August 2011), Motivaction's online panel is called Mixxit. Mixxit offers an excellent reflection of the 15-to-40-year old age group. Mixxit allows us to offer you insights into varying and similar consumer behavior and the possibilities of activating this large group of consumers.
BusinessPanel
With BusinessPanel, Motivaction offers marketers the possibility of presenting one-on-one questions to decision-makers from the entrepreneurial and policy-making community in the Netherlands. Final decision-makers in financial, management, IT, logistics, and legal affairs positions answer your research questions online. BusinessPanel features a thorough set-up and controlled structure, thereby offering high quality.
Proprietary Panels
Using our Voice of the Customer Portal, you are able to create your own online panel. We have built proprietary panels for dozens of clients. Motivaction has developed the technical facilities necessary to set up a community/panel and to maintain contact with the members. We provide assistance in formulating the questions to be asked to the panel members. We also gather the data from the online studies in our single-source database.
Qualitative Market Research
Apart from the panels mentioned above, Motivaction also manages a database containing information of respondents specially selected to have in-depth interviews or focus group discussions with. Our in-house team for respondent recruitment takes care of a high quality purposively selected sample.