Solutions
- Print Media Research
- Discover how your magazine’s readers believe your publication can be improved.
- Mentality™
- Values and lifestyle segmentation for improving targeting and communication strategies.
- RegioMentality
- Find out what goes on in the minds of the residents of your city or region, and gear your policy more effectively to their needs.
Policy Making
Government Communication
Through Mentality™, Motivaction can help policy makers gain insight into:
- Population segments and their corresponding lifestyles
- The issues citizens care about
- Support for proposed policies
- Which communication instruments are the most effective
Trends in Society
Policy makers who have good insights into today's and tomorrow's trends are in closer touch with the population. Through its Mentality research, Motivaction sheds light on the developments, trends and undercurrents in society and the socio-cultural climate. On this basis, we give advice to policy makers on how they can anticipate citizens' changing needs and wishes.
Societal Barometer
In cooperation with TV news program Network, Motivaction carries out the Societal Barometer. The Barometer measures the sentiment in society on a wide range of topics. In each show we investigate a specific theme, such as:
- Acceptation of homosexuality
- Charity work
- 'The Budget of the People’: the government’s budget set-off against the way citizens envision that same budget
- Healthy eating and obesity
- European cooperation
- Public support for government
- Tolerance
- Relations between the native Dutch population and Muslims
- The climate